![]() ![]() ![]() To increase top-line growth, menus are getting more complex, plant-based options are being integrated, and new product innovations such as CBD-infused products are on the rise. To survive in this increasingly competitive landscape, fast food restaurant chains need to be creative and leverage innovative technology to respond to fast-changing market trends. Food costs may increase by as much as 5.4%, putting pressure on the already thin margins of the industry. The trends driven by the millennial’s push toward a healthier and more sustainable lifestyle has resulted in less traffic in physical stores, a fragmented market that is increasingly catering its product offering to health-minded individuals, and a rise in food and labor costs.
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